Skip to content

Mohamed Hersi

Product Manager · Co-founder

raised from investors
$160K+
raised from investors
partner contracts closed
100+
partner contracts closed
products built 0→1
3
products built 0→1
deal close rate
~33%
deal close rate

Companies and brands I've worked with

About

Most product managers have never negotiated a contract. Most business development people have never shipped a product. I've done both, at the same company.

Product

Designed two logistics apps in Figma, led 10+ engineers, and shipped both to the App Store and Google Play.

Deals

Closed 100+ restaurant partners, built the HubSpot CRM behind them, and pitched the deck that raised $160K+.

Elsewhere

Two DTC brands for US clients, research through storefront, and analytics on 50,000+ records when a call needs a number.

Selected work

Designed, built, and shipped

  1. Flagship · Co-founder

    Yalla Fast

    A logistics platform for the Saudi market: a consumer app, plus Logi YallaFast, the B2B delivery aggregator it became. I designed both products, led the engineering team, closed 100+ partners, and raised $160K+.

    Product · BD · Fundraising · 2023–present

    Read the case study
    Yalla Fast consumer app home screenYalla Fast checkout with delivery options
  2. B2B pivot · Co-founder

    Logi YallaFast

    The pivot: one platform connecting stores to several delivery companies. Pricing followed the partner type, a per-order commission or a flat monthly fee, negotiated one agreement at a time.

    Product · B2B strategy · BD · Pricing

    Read the case study
    Yalla Fast as the central hub linking logistics companies to delivery apps, restaurants and shops, and ecommerce stores
  3. Solo build · SaaS

    Ihkam

    A SaaS that shows independent Jeddah restaurant owners what they actually keep on each order after delivery app commission, and warns them before a payment outruns their cash. Arabic first and bilingual, built solo: the money math engine and its tests, the RTL dashboard, auth and billing. Live on Cloudflare and free for the launch month. No paying customers yet; owner interviews are running now.

    Next.js · Supabase · TypeScript · Arabic first · Live beta

    Read the case study
    Ihkam profit page: orders, sales, profit and margin with per-app chart
  4. Solo build · Design + code

    Burger Thingy

    A personal finance app for people who get ambushed by the summer electricity bill. It estimates usage appliance by appliance, tracks recurring bills without touching a bank account, and prices everything in burgers, using whatever your usual meal costs. First product where I wrote every line myself: designed, built and device-tested solo in React Native.

    React Native · Expo · TypeScript · SQLite · v1 pre-launch

    Read the case study
    Burger Thingy electricity rate setupBurger Thingy monthly limit shown in burgers
  5. Freelance · DTC brand

    Duskbrew

    A US specialty coffee brand I built for a private client. I analyzed the competitors, set the strategy, then took it from market research through the logo, the ad campaigns and the storefront.

    Brand · Ecommerce · US market · 2025–present

    Three Duskbrew coffee bags: Colombia, Ridgeline and Last Light blends
  6. Freelance · DTC brand

    Dentorine

    A US oral care brand that came in by referral. Research, product and branding are done, the store is built, and go-to-market is early.

    Brand · Ecommerce · US market · 2025–present

    Dentorine online store homepage
Also: 2 data projects+22% modeled conversion lift · 10K+ records analyzed

Operating principles

Four rules I learned the expensive way

01

Validate before building

I interviewed every restaurant before drafting terms, then built three partnership tiers out of what the owners said they needed.

02

Price to the partner type

Some partners wanted a per-order commission and others a flat monthly fee, so I negotiated both and held exclusivity on the consumer app.

03

Forecasts come as ranges

Forecasts show a low to high band with an ≈ marker. A single confident number would be a lie the user could plan around, so the app refuses to print one.

04

Painkiller, not vitamin

I started with a generic cash forecaster, the kind an owner signs up for and forgets, then narrowed it to the one leak I know from the other side of the table: I built the tiered commission structures at Yalla Fast, so I know exactly where the money goes.

Toolkit

Builds the product

  • Product Management (Product)
  • UI/UX (Figma)
  • Agile Delivery & QA (Delivery)
  • SQL (Data)
  • A/B Testing (Experiments)
  • Market Research (Research)

Takes it to market

  • Go to Market (Strategy)
  • Partnership Negotiation (Deals)
  • Contract Structuring (Terms)
  • Investor Pitching (Fundraising)
  • Stakeholder Management (Relations)

Runs on

The tools I use to design, sell, measure, and ship.

Experience

Where I've done it

Founder, Product Manager

Ihkam

2026 – Present

Co-founder, Product Manager

Yalla Fast

2024 – Present

Marketing Executive

MAXNET Digital Services

2022 – 2023

Business Development

Green Proposition

2021 – 2022

Product & Business Development

Weee

2020

Testimonials

In their words

I worked with Mohamed at Green Proposition, where he effectively raised awareness among EMEA corporates interested in the Chinese market. He consistently exceeded targets, demonstrated a positive attitude, and actively sought opportunities for growth. Mohamed's trustworthiness, adaptability, and eagerness to take on new responsibilities were instrumental in his success. I wholeheartedly recommend Mohamed to any organization in need of a reliable and motivated team member.

Iryna Chystova

Customer Success Manager, Fintech

Mohamed has worked with us for several months now. I'm constantly impressed by Mohamed's proactiveness, interest in his field and ability to share his learnings with others. Mohamed works independently, keeps the team updated and is always willing to help in all aspects of the business. It's a pleasure to work with Mohamed.

Mollie Huckerby

Chief of Staff · former Management Consultant

Builds the product
Takes it to market

Have a product to build or a partnership to sign? Let's talk.